What was the biggest reason people decide to take a new job? A stronger career path, according to respondents in LinkedIn’s 2015 report. Conversely, the same report found that concern about career advancement was the biggest reason people left their old job. Better compensation and benefits was the second biggest reason, ahead of fit and ability to make an impact. Job-seekers, especially younger ones, are willing to trade up-front benefits and compensation for better potential in the future. Improve your job’s attractiveness by showcasing how your job develops transferable and sought-after skills. Once you’ve hired your star performers, make sure to deliver on your promises to increase talent retention.