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Senior Director of Site Experience and Analytics

New York, NY

Company Background 

Our client is a Private Equity-backed technology platform in the broader health and wellness space. Our client is led by a highly seasoned CEO who was brought on to accelerate the company’s growth. Based in New York, with satellite offices in Seattle and around the country, the company is on a high-growth trajectory and currently expanding into adjacent industry verticals.  

The Position  

Working closely with senior marketing leadership, the Senior Director of Site Experience and Analytics will be responsible for optimizing landing pages, increasing conversion rates, and driving customer engagement. The ideal candidate is comfortable with the principles of SEO and data analytics, but also has a proven ability to interpret the numbers into inform strategic plans of action. 

A successful Senior Director will be an action-oriented self-starter with a proven history of success driving positive outcomes in challenging environments.  

Primary responsibilities include: 

  • Optimizing the landing pages to maximize conversion rates and increase customer engagement 

  • Establishing and owning an in-house A/B testing engine - structing the tests, interpreting the results, and converting insights into action 

  • Identifying and catalyzing best practices for improving site analytics  

  • Owning the lead generation funnel 

  • Driving and streamlining the quarterly reviews process  

  • Managing the customer success team, including one direct report  

Qualifications and Candidate Background 

The ideal candidate will have: 

  • 4+ years of relevant experience 

  • Good familiarity with SEO metrics 

  • A strong track record of creating positive, lasting impacts within complex and demanding environments 

  • A proven ability to quickly parse a lot of information and take decisive action 

  • Excellent interpersonal & communication skills, able to quickly build relationships across all levels 

  • Strong ownership mentality, with ability to prioritize among multiple ‘balls in the air’ and drive key projects forward  


The role is based in NYC with a hybrid in-office schedule, although remote is a possibility for certain candidates. 


For more information, contact our Recruiting Coordinator:  

Mariah Viray
[email protected]
Please reference job number 2390 in your email.

Your information will not be shared with any outside parties without your prior consent. 

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