Project Description

ECA Case Study: Executive Search

VP, Reservations Product

PE-backed Technology Co.

New York, NY

Post-MBA (1-2 years)

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Position Details

Client / Situation
  • Our client, a leading provider of data and innovative cloud-based revenue-generating solutions, was recently acquired by a private equity firm
  • They sought a general manager / product owner to drive the growth of their $125M+ strategic business line, have direct P&L accountability for one of the company’s largest products, and develop and execute strategies to achieve their growth objectives
Objectives / Mandate
  • Drive strategic customer acquisition including segmentation and targeting, product packaging, pricing, and direct big deal engagement to triple new sales by 2019
  • Develop and execute programmatic channel marketing campaigns across the Reservations portfolio to drive customer growth and retention by working cross-functionally with their100+ sales team and 50+ account management organization
  • Partner closely with sales, account management, implementations, customer service, and finance teams to refine key processes and deliver product enhancement roadmap across pricing, contracting, renewal, and termination
  • Work closely with the senior leadership team to create strategies that identify new revenue sources, accelerate growth in target markets and drive portfolio margin improvement
  • Manage P&L of $125M+ business including annual planning, weekly forecasting in partnership with Finance
  • Lead a high performing product management team

ECA’s Hospitality, Travel & Leisure Practice Lead

This is a picture of Rowida Assalimy, a Managing Director at ECA
Rowida Assalimy

Rowida spent time as a management consultant at Accenture before ECA, where she worked with many Hospitality, Travel, & Leisure clients. She would be happy to discuss your upcoming initiative.

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