Our client, a flexible capital provider, wanted to gain more insight for one if its portfolio companies specializing in the manufacturing of aquatic physical therapy products
They sought to test a number of hypotheses as it relates to key value propositions across key end markets (collegiate / professional sports, hospital / outpatient rehab, privately-owned physical therapy clinics, retirement communities, specialty clinics, etc.
Objectives / Results Achieved
Developed customer interview templates and scheduled interviews
Scheduled interviews from a list provided by the firm
Conducted intelligent / probing interviews and tested value propositions
Consolidated findings and developed key insights / implications