Project Details
Client / Situation
- Our client, a flexible capital provider, wanted to gain more insight for one if its portfolio companies specializing in the manufacturing of aquatic physical therapy products
- They sought to test a number of hypotheses as it relates to key value propositions across key end markets (collegiate / professional sports, hospital / outpatient rehab, privately-owned physical therapy clinics, retirement communities, specialty clinics, etc.
Objectives / Results Achieved
- Developed customer interview templates and scheduled interviews
- Scheduled interviews from a list provided by the firm
- Conducted intelligent / probing interviews and tested value propositions
- Consolidated findings and developed key insights / implications
ECA’s Hospitality Practice Lead
Rowida Assalimy
Rowida spent time as a management consultant at Accenture before ECA, where she worked with many Hospitality clients. She would be happy to discuss your upcoming initiative.


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