Project Description

ECA Case Study: Project Staffing

Strategy Consultant

Ad Services Provider


New York, NY

Pre-MBA (2-3 years)

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Project Details

Client / Situation
  • Our client, an early-stage advertising technology start-up, needed a lead account strategy for advertiser clients to grow, on-board new advertiser clients and create a playbook for advertiser relations
Objectives / Results Achieved
  • Worked closely with client partners to turn around declining revenue trajectories
  • Owned day-to-day account management for key advertisers, including leading weekly and monthly check-ins
  • Created playbook for new advertiser onboarding

ECA’s Media & Entertainment Practice Lead

This is a picture of Ken Kanara in a suit, the President of ECA

Ken worked with many Media & Entertainment clients at ECA. He would be happy to discuss your upcoming project and talent needs.

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