Project Details

Client / Situation

• Our client is a real-estate start-up who was on a mission to change the way people experience home buying and selling
• The client has identified an opportunity to revamp their pricing strategy and sought a consultant with the expertise to develop a data-based recommendation that includes pricing structure and sensitivity analysis

Objectives / Results Achieved

• Explored various pricing strategies (e.g. psychological, optional products, etc.) and developed data-based recommendations for each side of the transaction, (e.g., buyers and sellers independently)
• Analyzed price sensitivity on each side of the transaction in order to achieve optimal % and/or $ for recommended strategies
• Leveraged statistical and quantitative capabilities in suggesting recommendations
• Developed POV on strategic messaging themes to each buyer and sellers based on selected strategy