Project Description
Project Details
Client / Situation
- Our client is a real-estate start-up who was on a mission to change the way people experience home buying and selling
- The client has identified an opportunity to revamp their pricing strategy and sought a consultant with the expertise to develop a data-based recommendation that includes pricing structure and sensitivity analysis
Objectives / Results Achieved
- Explored various pricing strategies (e.g. psychological, optional products, etc.) and developed data-based recommendations for each side of the transaction, (e.g., buyers and sellers independently)
- Analyzed price sensitivity on each side of the transaction in order to achieve optimal % and/or $ for recommended strategies
- Leveraged statistical and quantitative capabilities in suggesting recommendations
- Developed POV on strategic messaging themes to each buyer and sellers based on selected strategy
ECA’s Pricing Strategy Practice Lead
Rowida Assalimy
Rowida has placed numerous Pricing Strategy consultants with ECA clients. She would be happy to discuss your upcoming initiative.


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