Project Details

Client / Situation

• Our client is a private equity investment firm focusing on management-led buyouts and growth capital financing of middle-market companies
• They were looking for an experienced consultant with significant respiratory / anesthesia consumables who can help them better understand this market segment and pull together a POV in preparation for a management meeting

Objectives / Results Achieved

• Helped understand the distinct groups of people that make up the market they are targeting
• Provided marketing collateral for the client’s brand
• Created strateggic direction for the market segment
• Delivered informed POV based on market and account dynamics, insights and observations