Project Description

ECA Case Study: Interim Roles

Interim Product Manager

Medical Devices Company

Functions:
Marketing

Location:
Boston, MA

Seniority:
Post-MBA (1-2 years)

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Project Details

Client / Situation
  • Our client, a former McKinsey & Company consultant at a large manufacturer of medical devices, needed an experienced professional in the medical device industry to act as their product manager
  • The consultant was required to assist them in the management of a critical strategic partnership
Objectives / Results Achieved
  • Managed overall relationship and corresponding analysis / workflow associated with key external partner
  • Worked across a variety of stakeholders, in both organizations to ensure a mutually successful partnership
  • Established routine cadence of analysis, engagement, and deliverables throughout the project
  • Supported development of training plan and materials for National Sales Meeting
  • Performed data analytics and created presentations to support Commercial Summit with key strategic partner
  • Updated monthly console sales reports
  • Identified and executed opportunities to leverage clinical data to generate new sales tools
  • Compiled / prepared materials to support future wargaming exercises
  • Performed ad hoc analyses to support decision making for Lithotripsy franchise

ECA’s Marketing Practice Lead

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Ken Kanara

Ken has placed numerous Marketing consultants with ECA clients. He would be happy to discuss your upcoming initiative.

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