ECA Case Study: Project Staffing

Go-to-Market & Product Launch Consultant

Chemical Filtration Systems Co.

Functions:
Go-to-Market

Location:
Atlanta, GA

Seniority:
Pre-MBA (2-3 years)

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Project Details

Client / Situation
  • Our client is a leading chemical filtration systems company who needed someone with experience in B2B Marketing to help fill in the gaps for their plan in launching a new mid-tier brand in Europe and China/India
Objectives / Results Achieved
  • Updated high level assumptions (market size, CAGR, etc.) in segment strategy
  • Identified KDMs in each segment, % that has gas phase filtration, preferred path to purchase
  • Developed target lists of contractors, distributors, HVAC companies in each vertical in each region
  • Conducted expert interviews
  • Finalized value proposition, product positioning, attributes, pricing strategy by customer segment for each region
  • Finalized sales and promotion strategies

ECA’s Energy & Renewables Practice Lead

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Jason Blonstein

Jason worked with many Energy & Renewables clients at ECA. He would be happy to discuss your upcoming project and talent needs.

         

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