Project Description
Position Details
Client / Situation
- Our client is a PE-backed, fitness-focused meal delivery start-up and has recently expanded to provide home delivery services (via courier) to consumers in all 48 contiguous states
- They required a high-performing consultant who will work directly with C-level executives to optimize brand positioning in the market and translate consumer research and insights into concrete action tied to the company’s strategic priorities
Objectives / Mandate
- Serve as the main point of contact for marketing and consumer data analysis
- Collaborate with senior leadership and lead efforts for new growth marketing partnerships
- Develop and conduct customer surveys to determine what drives purchasing decisions
- Build models to test out project briefs and hypotheses related to consumer behavior
- Engage in customer segmentation analysis, customer life cycle analysis, data-driven acquisition tests, and strategic insights
- Provide support to the C-Suite on other strategic needs
ECA’s Food & Beverage Practice Lead
Rowida Assalimy
Rowida worked with many Food & Beverage at ECA. She would be happy to discuss your upcoming project and talent needs.


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PRIVATE EQUITY





FORTUNE 500





High Growth




