ECA Case Study: Executive Search

Director of Customer Insights

Meal Delivery Service

Food & Beverage

Finance, Marketing

New York, NY

Post-MBA (1-2 years)

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Position Details

Client / Situation
  • Our client is a PE-backed, fitness-focused meal delivery start-up and has recently expanded to provide home delivery services (via courier) to consumers in all 48 contiguous states
  • They required a high-performing consultant who will work directly with C-level executives to optimize brand positioning in the market and translate consumer research and insights into concrete action tied to the company’s strategic priorities
Objectives / Mandate
  • Serve as the main point of contact for marketing and consumer data analysis
  • Collaborate with senior leadership and lead efforts for new growth marketing partnerships
  • Develop and conduct customer surveys to determine what drives purchasing decisions
  • Build models to test out project briefs and hypotheses related to consumer behavior
  • Engage in customer segmentation analysis, customer life cycle analysis, data-driven acquisition tests, and strategic insights
  • Provide support to the C-Suite on other strategic needs

ECA’s Food & Beverage Practice Lead

This is a picture of Rowida Assalimy, a Managing Director at ECA
Rowida Assalimy

Rowida worked with many Food & Beverage at ECA. She would be happy to discuss your upcoming project and talent needs.

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