Position Details

Client / Situation

• Our client is a PE-backed, fitness-focused meal delivery start-up and has recently expanded to provide home delivery services (via courier) to consumers in all 48 contiguous states
• They required a high-performing consultant who will work directly with C-level executives to optimize brand positioning in the market and translate consumer research and insights into concrete action tied to the company’s strategic priorities

Objectives / Mandate

• Serve as the main point of contact for marketing and consumer data analysis
• Collaborate with senior leadership and lead efforts for new growth marketing partnerships
• Develop and conduct customer surveys to determine what drives purchasing decisions
• Build models to test out project briefs and hypotheses related to consumer behavior
• Engage in customer segmentation analysis, customer life cycle analysis, data-driven acquisition tests, and strategic insights
• Provide support to the C-Suite on other strategic needs